Ask different people how they find their wines and you will get a lot of different answers. Some people are lucky enough to have a trusted, wine-knowledgeable friend, but most are restricted to their local liquor store or are left to navigate the vast online world of wine on their own. The result is often an overwhelming, stressful buying experience for lower quality wines. Even people in the industry need help finding wines they love, relying on a trusted network of importers, sommeliers, producers and industry friends.
We set out to improve the wine buying experience for everyone - from people newly interested in wine to experienced collectors. We believe buying wine that fits your budget and taste preferences should always lack judgement, be personal, and fun.
Trusted Selection - Quality Wines at Value Prices
The most important part of a good buying experience is trusting you will get high-quality wines and fair prices. This isn’t easy - there are thousands upon thousands of options to choose from, and a lot of wine is large scale production pushed by national distributors. Our main focus is to curate wines that represent good value at all price points. Finding these wines is a full-time job engaging with our industry friends and partners and of course, tasting thousands of wines.
Enjoyable Shopping Experience
We believe that buying wines should be an experience, not just a transaction. Wines have people and stories behind them, they are characters that have history. Buying wine should be engaging, sometimes educational, but always fun! This means the people and environment are an important part of the experience. We look for employees who not only understand wine but understand hospitality and enjoy engaging with people.
Shop How You Prefer
We know people prefer to shop in different ways. Sometimes you want to pick your own wine without help, sometimes you want advice and to engage with someone, and sometimes you don’t want to shop at all - you just want wines you like picked out for you. We are committed to providing a good experience for each preference.